Well, we write this article for business who look for an SEO company and SEO companies too. Having a website is a must today, and you can save money on advertising by having a company website. Web developers also should focus on several factors when doing their job for clients. Top qualities of a good SEO Company Website is our topic today. Enjoy the article!
* Domain Name
Choosing the right domain is a big challenge these days. Hundreds of websites are there on the Internet, so choosing a different yet unique domain name is not a piece of cake. A quick tip when developing an SEO Company Website: “.com” is the best option you got these days. Some business owners go with the “.net” version. High competition may urge you to add a hyphen to an existing domain name. Anyway, these options will make you lose visitors, which you can’t afford as a business owner today. What should you do then? Take your time and be creative when deciding a unique domain name for your new website. Or, you can contact experts in the web designing/developing industry. Visit this website for more information (https://www.namemesh.com/.)
* Your identity
A unique logo and titles give your SEO Company Website an identity. A quick tip for service provider hunters: make sure the logo and titles are clear and not obscure. Leave websites that are filled with banners and ads. SEO is a competitive industry, so developing your identity may be a challenge. Potential customers look for unique service providers, not ordinary companies today.
* A clear message
Potential customers who hunt for a reliable SEO company just spend a few seconds to understand your service. Well, we are talking about the homepage of your SEO Company Website. Does it give a clear message, so visitors will not move to other websites? It is a well-known fact that web hunters only spend a few seconds (5-6) to judge your company. Also, visible contact information is crucial here. The upper right section of your website is the ideal location for “Contact Us” link. Make sure contact information is available on every page. Don’t just include an E-mail address; a phone/fax number, address, and an easy-to-use contact form. Adding a Google map has become the latest trend, so customers can find where you are in the city.
* Responsiveness and mobile-friendliness
No matter the website type, SEO Company Website or other; a responsive or mobile-friendly design is crucial today. When over 50% of the Internet users browse the Internet via a mobile device, how can you ignore this crucial factor? Take some time to visit your own company website. Can you navigate through products, services, and information easily (don’t let visitors get confused?) Also, don’t keep any empty pages on your website. For example, the blog. Almost every website now has a blog page, but no content is available there (annoying.) A quick tip: a blog is a must-have for an SEO Company Website.
* Informative content
Search engine optimization is focused on ranking a website on Google’s first page, and content plays a major role when achieving it. Focusing only on web ranking is not advisable because you will ignore the usefulness of content for visitors then. The SEO Company Website should be written by a qualified content writer who understands the right keywords, also; the right keyword density. As mentioned, you have little time to make potential customers happy with your service. In other words, you should give them a good impression about your company within a few seconds.
Don’t include any irrelevant content that will draw visitors’ attention away from your core message. Also, avoid content that makes your SEO Company Website look “obviously fake.” How often should you update content? While there’s no specific time to change content, don’t keep the same content for years without changing. Keyword and product trends and change over time.
Every reputable digital marketing company considers the white background and black fonts as the best color choice for a website. A quick tip for beginners in the web design industry: don’t use too bright or luminous colors for any website type today. Also, be careful when using colors as some color combination can make it difficult for a specific group of visitors (for those who are color blind.) Don’t use too big or small fonts either. Anyway, you must use bigger fonts for titles and headings.
* Customer reviews
If you are a business owner who looks for a reliable SEO company, make sure you go through their customer reviews in detail. A customer review section is a must-have for an SEO Company Website. Well, don’t post “fake customer reviews.” If you are a full-service SEO company that offers web designing services too; make sure you have a portfolio page.
* Overall construction of pages
No matter the type, every website should look professional, which will give a good impression of your service/products. The overall construction of pages is a thing to consider so. This factor is crucial for an SEO Company Website as it gives a direct message about the professionalism about your SEO skills, web designing, and digital marketing.
Keeping the platform updated and using strong passwords are measurements you should take for higher levels of security. Visitors should feel secure about using their credit cards on your website.
Well, web designers also should focus on these factors we have explained so far. Attractiveness and useful information are qualities of a good SEO Company Website. Useful information means content that answers potential customers’ questions. Well, don’t just write paragraphs about your company. Instead, explain what you can do for them (services.) You may have come across websites that say, “we are the number one company” a hundred times. Well, you can boast about your quality service, don’t make it sound “so fake” though.
A quick message for business owners: the overall quality of the SEO Company Websites reflects their expertise and professionalism. A poor-quality website suggests that they cannot do anything positive for your business. In the worst scenario, they can ruin your current SEO status too.
Did you find this article helpful? Leave a comment in the below section then! Posting a few blog posts weekly is a good strategy for more customer interactions and organic web traffic. Don’t keep your blog page empty so.