Search engine optimization is the most practical strategy that you can implement to enjoy the benefits of organic web traffic and increased online sales. If you are an online business owner; you can’t survive without digital marketing options such as SEO and Social Media marketing. As a business owner, can you be shouting on roads about your business website? No, it won’t work that way today. So, if you are a business that operates in the Melbourne region; hiring a reputable SEO Firm Melbourne is a must-do. Well, we have used the term “reputable” for a reason. According to Google’s search results, thousands of SEO firm are there in Melbourne. Anyway, only a few of them can make your dream come true. So, hire a firm that has developed a name in the industry over the years.
Well, experts who work in an SEO Firm Melbourne know the subject from A to Z. Still, agreeing with all they say is not advisable. Also, some firms follow bad practices to rank clients’ websites on search engines first search pages. Such firms may suggest you things that are recognized as “SEO advice that you should ignore immediately.” If they suggest you the followings; you better run away from them.
1) Keywords stuffing means higher rankings
Focus words or searched words are the words or phrases that potential customers type in the search box. For example, SEO Firm Melbourne. Your website or blog posts should have these words in ample amounts for search engines’ bots to identify the relevancy of your website according to potential customers’ search words. So, one can say that having a lot of keywords can increase the probability that search engines’ bots identify your website’s relevancy according to clients’ search words. Yes, some SEO firms used this method a few years back and did manage to generate better ranks too. The scenario has changed now. In fact, keyword stuffing is recognized as a black hat SEO or one of the bad practices that Google considers as a negative point when ranking websites.
On the other hand, content full of keywords can annoy the readers too. Nothing useful is there in content other than just the keywords. The latest Google updates are strict punishers of such SEO bad practices. So, don’t let Google’s spiders mark your website as a spam by stuffing content with keywords. What should you do then? This is a sign that you have hired or considering the wrong SEO Firm Melbourne. OK, the keyword density is the term that is used as the limitation on the number of focus words in content. Many experts in the industry consider 1% -3% as the ideal focus word density limit. So, if you write 100 words; one or three words are keywords.
2) A blog is unnecessary
A reputable SEO Firm Melbourne would include this in their package. A blog that is updating weekly with organic, relevant, and interesting posts/articles is an extra push for organic rankings in the long run. When updated with useful articles for the visitors weekly; they will visit your website again and again just to read the articles. As a result, organic web traffic increases automatically. Google gives priority to websites that get visited by a high number of visitors.
Well, we should talk about something important here — article spinning. This refers to posting the same content just with some minor changes. Or, the SEO Firm Melbourne you have hired write these articles by “article generators.” Remember, machines or software cannot replace human writers. The articles written by software would sound “so robotic.” In the worst scenario, if your SEO firm doesn’t have employed a content/blog writer, they would say; “a blog is unnecessary.” A quick tip for service providers: you need a faster Internet for a blog. A faster Internets gives your audience a fast blog to enjoy.
3) No need to change content
Well, we should discuss two scenarios here. Run away from your SEO Firm Melbourne if they say the followings:
* No need to change content forever.
* Need to change content monthly.
Well, we don’t refer to the blog here. As mentioned, an updated blog can affect web rankings in the long run (positively.) Anyway, you don’t need to update the website content monthly. While we can’t say exactly when to change website content, after every six months is a thing to consider. Also, your SEO Firm Melbourne would know any changes to keyword trends. Some firms just change the date of a post to make it look like a new one. Do you think you can fool Google with such silly tricks? Again, the penguins and pandas will punish you instantly.
4) Social Media marketing is not necessary
A reputable digital marketing company would never say this to clients. Anyway, we have heard it often enough. Those are the firms that advertise themselves as digital marketing companies, but they are not. Or, they don’t have a full-staff to take over Social Media marketing projects. To cover their inability or lack of resources/staff, they say; “Social Media is irrelevant.” Did you know that Social Media is a useful platform to promote your business and to improve SEO rankings?
Facebook and other platforms let you deal with customers at a personal level. Also, your customers can directly criticize or appreciate you on these platforms. As a business owner, you should give your customers a chance to either appreciate or criticize you.
The Internet is full of bad advice. The SEO industry is full of good-for-nothing service providers. All these facts suggest that every business owner should know at least the basics of digital marketing. If not, anybody can easily fool you by promising the impossible and myths. Hiring a reputable SEO Firm Melbourne is the solution to all these headaches.
Don’t just settle with the first service provider you saw on the Internet. Instead, always compare. Compare the prices, quality, service years, customer reviews, previous work, and so on. Focusing only on the price is a common mistake made by small business owners. Well, you should focus on saving money too, but giving priority to quality is highly advisable. The staff of your SEO Firm Melbourne can be experts, but you don’t agree with them if they say any of the points we have explained in this article. As the client, you have the right to ask as much as questions from your service provider. Contact us today for more information on our full-service including SEO and digital marketing.