The fact that you should have a website for your business is often talked these days. Yes, having a business website is a must in Sri Lanka as well today. A website is the face of your business that thousands of potential customers will see on the Internet. Some say that you can judge a person by how his/her face looks. In the same way, your customers might judge your business at the point they see your business website.
This means you should hire the right Web Design Sri Lanka company that can get all these critical aspects right for you. The situation has changed a lot over the past few years. Web designing is connected to SEO in many ways now. So, an ordinary web designer or a freelance designer isn’t the best option you got now.
During the first sit-down meeting, question your Web Design Sri Lanka company in the following areas:
* Do you focus on website loading speed?
A slow-to-load website is hated by the Internet users today. It is a well-known fact that people don’t spend more than 15 seconds to understand your business and decide to buy what you sell or not. According to the latest statistics, people spend five seconds for a website load. So, a Web Design Sri Lanka company that uses unnecessary images, graphics, and videos will ruin the user-friendliness of your business website. Slow loading speed is one of the causes of high bounce rate. Below is a list of mistakes that can lead to slow loading speeds:
1) Poor hosting services.
2) A high number of HTTP requests.
3) Failing to optimize images and videos.
4) The website isn’t cached.
In a world where people are too busy to spend a minute to understand what your business is, can you keep them waiting for more than five seconds until your website loads? Hire real professionals in Sri Lanka who focus on this crucial factor when designing a website for your business.
* What do you know about mobile-friendliness?
The use of mobile devices in Sri Lanka is on the rise now. Which means every online business owner in Sri Lanka should give priority mobile-friendliness or responsiveness of a business website today. A quick tip: ordinary web designers can’t develop a responsive website for you. Hence, hire a top-class Web Design Sri Lanka company that has the capacity to design a modern website that looks perfect on screens of all sizes. The fact that your website looks crap on mobile devices will ultimately lead to a high bounce rate.
Well, the world’s statistics show that over 50% of the Internet users consider a mobile device the best way to access the Internet. Anyway, we can’t comment on the percentage of mobile device users in Sri Lanka. But, the trend is on the rise. So, no business owner even in Sri Lanka cannot ignore the crucial factors — mobile-friendliness or responsiveness.
* Can you show me your previous work?
Almost every Web Design Sri Lanka company has a page/section for portfolio/previous work on their websites. Anyway, don’t decide just after seeing samples on a website. Instead, you should explore their previous work in detail. The first sit-down meeting with the web designer is the best moment to do it.
A quick tip: don’t hand over the job to a web designer after contacting him/her over the phone. Meeting them in person is a must-do today. The previous work samples of some web designers don’t even exist sometimes.
Well, don’t just focus on colours and graphics when exploring their previous work. Use a mobile device to confirm the fact that how they are good at designing responsive web designs. Also, focus on other critical factors such as architecture and navigation. A complicated design can drive away the visitors, which is one of the causes of high bounce rates. A business website should answer important questions such as:
1) Who we are/about us.
2) Our services and products.
3) What do we do?
4) Our solutions for clients.
Make sure the Web Design Sri Lanka company you are considering focuses on these key areas when developing a website for a client. A quick tip: if the most-needed content is more than two clicks away; the visitors will get annoyed and leave your website. Can you afford it as a business owner? We don’t think so! Remember, user-friendliness is the most-focused factor these days where the design was in the 90s.
In a world where everything changes, people have changed the way how a website should be. The six questions of journalism: who, what, where, why, how, when — a website copy should answer all these questions. Only then it is safe to say that the Web Design Sri Lanka company has done a good job for you.
* How about your designing skills?
A business website should be optimized to rank on the first search page, also; it should look eye-catching to the visitors. While the search engines don’t look for design features such as colours, graphics, and images when ranking a website, such features can affect the final user-friendliness of a website. Who would read content on a website if it is pure black?
Also, too bright colours such as luminous colours can reduce the overall professionalism of a business website. All these facts suggest that you should hire a Web Design Sri Lanka company that focuses on these critical factors when designing a website for a client.
Over the past few years, the web design trends did change many times. So, a website that looked great 10 years ago can look ugly now. Avoid flashing banners and texts. Avoid videos that load automatically. Here is a world-famous example of ugly web design (https://www.utterweb.com/blog/wp-content/uploads/2016/08/PennyJuice.jpg.)
Having a business website is a must today, but we can’t stop the conversation there. SEO, user-friendliness, responsiveness, professionalism, colours, and many more factors are there to consider today. Are you going to hire a freelance web designer or a reputable Web Design Sri Lanka company? Think carefully and make the decision. The decision you take this time will decide how successful you will be for the upcoming years.
Well, you may already have a website that is just there on the Internet without generating anything for your business. Show that website to the experts in the industry today and find out what’s wrong with it. Hire a full-service company rather than hiring separate companies for every expertise.